ADVERTISING & MARKETING · SOCIAL & CONTENT
80% value. 20% selling.
100% on-brand.
Monthly social retainers on the 80/20 system — entertain, educate and inspire in public; convince and convert in private. Design-first content from an actual design agency: your feed will show the difference.
SPEC SHEET · WHAT THIS SERVICE DOES
- 80% value, 20% selling
- Design-first feeds
- Calendars, replies, reports
- Leads that compound
DZG · SOC · 03.3
WHAT'S IN THE BOX
A feed that works
like a funnel.
- Monthly content calendars
- Designed posts, reels & stories
- Captions & hashtags
- Community management
- Monthly analytics
- Shoot days (→ Photography & Video)
The Pre-Lead Pipeline:
followers → community → leads.
Most feeds shout "buy" at strangers. The 80/20 system earns attention first — entertain, educate, inspire in public — so when the 20% sells, it sells to people who already trust you.
Build the front of the pipeline and the leads compound for free: Followers → Community → Prospect → Lead. That's the math of patience.
80/20 systemDESIGN-FIRST feedsCOMPOUNDING leads
"Earn the follow before you ask for the sale."
the 80/20 system
SOCIAL & CONTENT
CALENDAR → COMMUNITY
Five D's. Zero drama.
-
D-1
Discover
Audience, voice, the platforms that matter.
-
D-2
Define
Content pillars on the 80/20 split.
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D-3
Design
Posts, reels, stories — agency-grade, every tile.
-
D-4
Deploy
Calendar approved, published, community managed.
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D-5
Drive
Monthly analytics, doubling down on what works.
Straight
answers.
Retainers cover strategy, design, publishing and replies. Shoot days add fresh assets when the library runs dry.
no hidden extras.
HOW WE PRICE
Every project is quoted on the value it delivers, not by the hour — scoped to exactly what your brief needs.
You only pay for what is required, nothing more.
Get a scope-based proposal →EVERY PLATFORM · ONE SYSTEM
Social by
channel.
Instagram & Facebook
Where your buyers scroll.
LinkedIn & founder brand
Authority that opens doors.
Content design
Feeds from an actual design agency.
Reels
Short-form that stops thumbs.
Management
Calendars, replies, reports — handled.
Small print,
answered loudly.
How much does social media management cost?
It depends on scope — platforms, posting rhythm, and whether you add shoot days set the retainer. We quote on what your feed actually needs. Share your brief and we'll prepare a scope-based proposal within one working day.
Which platforms do you manage?
Where your buyers are, not everywhere. Instagram + Facebook for consumer brands, LinkedIn for B2B and founder authority. We'd rather dominate two platforms than dilute across five.
How often will you post?
Quality on a rhythm beats volume in a burst — typically 12–16 posts a month plus stories and reels, planned on a monthly calendar you approve before anything publishes.
Do you reply to comments and DMs?
Yes — comments and DMs handled within agreed hours, with escalation rules for anything sensitive. Your community hears back; you stay out of the inbox.
Do you run the ads too?
Organic and paid are different engines. Retainers build the compounding front; for paid amplification see Paid Advertising — same creative DNA, one team.
How long until the account grows?
Months, honestly — that's why it compounds. The 80/20 system builds an audience that trusts you before it buys from you. Shortcuts buy followers who never will.
CHECKOUT · SOCIAL
Feeds that earn the follow before they ask for the sale.
Tell us your brand and where your buyers scroll. We reply within one working day.