BRANDING & DESIGN · BRAND IDENTITY & LOGO
An identity that
casts an impact.
Dezino Graphist builds brand identities for startups, SMEs and enterprises across Asia, Australia and North America — naming, logo, colour and typography systems, stationery and full guidelines. Whether you're launching, refreshing or rebranding a 30-year-old name, the idea comes first.
SPEC SHEET · WHAT THIS SERVICE DOES
- Naming → logo → guidelines, one system
- Launch, rebrand or refresh
- Every file your vendors will ask for
- Recognition kept, dust removed
DZG · IDN · 01.1
WHAT'S IN THE BOX
More than a logo.
A language.
- Discovery & naming options
- Logo suite — primary, secondary, marks, clear-space rules
- Colour & typography system
- Corporate stationery
- The brand guidelines document your future vendors will thank you for
- Print + digital file kit
- Refresh-without-losing-recognition option
IDENTITY · SELECTED WORK
Identities that
earned recall.
Hover a pack for the story. Click to view the artwork full screen. All case studies →
A logo is not a brand.
It's the signature on one.
Most identity projects stop at a mark. We build the system around it — naming, colour, type, voice — so every touchpoint, from visiting card to hoarding, speaks one language.
It isn't graphic designing, it's Dezino Graphist: the idea always comes first. The mark just signs it.
17+ years500+ projectsONE ROOF naming → rollout
"A logo is not a brand. It's the signature on one."
the Dezino principle
IDENTITY · EST. 2009
BRIEF → ROLLOUT
Five D's. Zero drama.
-
D-1
Discover
You, your market, your audience — what the name must carry.
-
D-2
Define
Positioning & naming — the idea the mark will sign.
-
D-3
Design
Concepts → refinement, until it reads at every size.
-
D-4
Deploy
Files, guidelines, stationery — clean handover.
-
D-5
Drive
Rollout support as the identity meets the world.
Straight
answers.
Identity packages start with the essentials; full systems with naming and complete guidelines are quoted by scope. You pay for the thinking, not the hours.
no hidden extras.
HOW WE PRICE
Every project is quoted on the value it delivers, not by the hour — scoped to exactly what your brief needs.
You only pay for what is required, nothing more.
Get a scope-based proposal →EVERY STAGE · EVERY SCALE
Identity by
scenario.
Small print,
answered loudly.
How much does brand identity design cost?
It depends on scope — a single logo, a full naming-to-guidelines system, or a refresh of an existing mark are very different briefs. We quote on the value delivered, never by the hour. Share your brief and we'll prepare a scope-based proposal within one working day.
How long does it take?
Identity projects typically run 2–3 weeks from brief to handover. Naming adds a week of exploration and checks. Need it faster? Say so — strict deadlines are the house specialty.
How many concepts and revisions do I get?
Enough to get it right. We present focused directions — two or three strong routes, not twenty look-alikes — then refine the chosen one until it clicks. Endless options are a sign of no strategy.
Do I get all the files and guidelines?
Yes — everything. Print and digital logo kits (AI, EPS, SVG, PNG), colour codes, type specs, stationery artwork and the brand guidelines document your future vendors will thank you for. Your identity, your files, your IP.
Should we refresh or redesign?
Audit first. If your mark holds recognition — shapes and colours your customers scan for — we refresh around that equity. If it's holding you back, we rebuild. We'll tell you honestly which one you need.
Do you handle trademark registration?
We design it; your IP attorney registers it. We prepare the files, variants and documentation registration needs — and we sanity-check availability during naming so you don't fall in love with a name you can't own.
DOWNLOAD · ZERO COST
The 15-Point
Brand Audit.
Where your current identity leaks trust — logo versions in the wild, colour drift, type chaos, file mess. Fifteen checks, one page. Score yours before a rebrand scores it for you.
CHECKOUT · IDENTITY
Your brand has a first impression coming. Design it on purpose.
Tell us what you're launching, refreshing or rebuilding. We reply within one working day.