Launching America's #1 appliance brand onto India's shelves

Full India retail launch — identity, packaging, in-store and web — for America's No.1 small kitchen appliance brand entering a new market.

APPLIANCES • INDIA • USA

Hamilton Beach India-launch retail packaging

SKU 01 • THE BRIEF

The brief

Hamilton Beach — America's No.1 small kitchen appliance brand — was entering India, a market where it had no recognition and would compete for shelf space against established domestic brands. The brief: position Hamilton Beach as the premium, vibrant choice for urban, modern young Indian families — and build the full retail presence to back it.

SKU 02 • THE IDEA

The idea

We built the launch end to end — one coherent brand system carried across every surface a shopper meets. Premium and vibrant on the shelf, consistent from pack to point-of-sale to photography to the brand's website, so a brand new to India would read as established, aspirational and unmistakably premium at first glance.

SKU 03 • THE SHELF RESULT

The shelf result

Hamilton Beach launched its full India retail presence — packaging, point-of-sale, in-store and web — and entered Indian modern-trade as a premium, market-ready brand, with every customer touchpoint designed and delivered by Dezino Graphist.

The pack system served two markets, not one — the India launch it was built for, and the brand's shelves in the United States.

WHAT WE DELIVERED

The full checkout.

Brand identity
Packaging design
Point-of-sale & in-store (danglers, shelf strips, POP, display stands, standees, sign-boards)
Social & banner creatives
Sales & marketing collateral (catalogues, brochures, training manuals)
Product photography
Website design & development

Harpreet Singh completed the projects satisfactorily, keeping both time and quality as utmost priority. He is an experienced, skilled and resourceful creative professional.

Brian T. Schwartz

Director, International Business Development APAC/EMEA

Hamilton Beach Brands, Inc.

THE WORK • ON THE SHELF