PACKAGING · SPORTS & NUTRITION
Sports nutrition &
supplement packaging.
Supplement packaging has to be legible at a glance and defensible on the back. The front is a gym-floor argument — format, dose, flavour — and the back is a nutritional panel a serious buyer will actually read. We design protein, gainer and pre-workout ranges, plus the sports goods that sit beside them.
WHAT WE DESIGN HERE
Every format in the aisle.
Supplements
Protein, mass gainer, BCAA and pre-workout tubs. This shelf is dominated by shouting, so the discipline is deciding which single number matters most — grams of protein, servings, or the flavour — and letting that one thing win. Everything else goes to the side panel.
Plant protein and clean-label
A different buyer with a different scepticism. Clean-label ranges are read closely, so the ingredient list is a design element rather than small print — hiding it is the fastest way to lose the sale.
Sports goods
Shuttlecock tubes and equipment packs sit next to nutrition in the same store. Grade and specification have to be findable in a second, because this is a repeat purchase where the buyer already knows exactly what they want — and will put the pack straight back down if the grade is not where they expect it.
Range architecture across flavours and sizes
A supplement range multiplies faster than almost any other category: four flavours across three tub sizes is twelve SKUs before a second product line exists. Without a system that separates flavour from size from format, the shelf turns into noise and the shopper picks the wrong one. We fix the axes early — colour carries flavour, scale carries size, structure carries the sub-brand — so growth stays legible.
Tubs, pouches and sachets
The same product sells in three formats to three buyers. A tub is a considered purchase that lives on a kitchen counter. A pouch is a refill bought on price. A single sachet is a trial. Each deserves a different emphasis, and a design that treats them as the same artwork scaled up and down usually flatters the tub and fails the sachet.
THE WORK · SPORTS & NUTRITION
On the shelf.
Hover a pack for the story. Click to view the artwork full screen. All case studies →
HOW WE PRICE
Scope first, then a number.
You only pay for what is required, nothing more. Send the brief — SKU count, formats, whether a range has to stretch later — and we will come back with a scope-based proposal within one working day.
FAQ
Asked and answered.
How much does supplement packaging design cost?
It depends on the range — a single tub is a different scope from a full portfolio across flavours and sizes. You only pay for what is required, nothing more. Share your brief and we will prepare a scope-based proposal within one working day.
Do you handle nutritional panels and compliance?
Yes. The nutritional panel, serving size, ingredient list and any required warnings are laid out as part of the design, not added at the end. On supplements the back panel is a selling surface, so it gets designed like one.
Do you design sports equipment packaging too?
Yes — tubes, boxes and hanging packs for equipment sit naturally alongside nutrition work, and often for the same retail buyer.
Can you design for both retail shelf and online listing?
They are different jobs and worth planning together. A pack that works at arm’s length on a shelf often loses its hierarchy at thumbnail size, so where a range sells through marketplaces we check the front panel at listing scale before the artwork is signed off.
Do you work with our manufacturer on tub and pouch specification?
Where it helps, yes. Tub label wrap dimensions, pouch gusset depth and the printable area on a shaped lid all change what the design can do, and it is cheaper to learn that from your converter at the start than from a proof at the end.
How many flavour variants can one system carry?
As many as you plan for. Tell us the variants you expect over the next two years and the colour system is built with room for them, so the fifth flavour is a decision rather than a redesign of the other four.
Ready to win the shelf?
Get a proposal.